The correction of the market over the past few months have brought up talks of purchasing value stocks, as well as fears that the market could yet dip again to the lows of a year ago; forming a double dip recession.
For all you first time investors or those of you who do not have an idea of what is going on, Here is a Basic Guide as to how you should approach the topic of investing:
Before you take the first step to investing, you must first be able to answer the 5Ws and be able to form a conclusion to support the position you should adopt for a particular investment.
What/Which? What should you invest in?
Why? Why should you invest in it?
When? When is the time to invest?
Where? Which economy/market/counter is ideal?
Who? Who should you listen to?
WHAT/WHICH
What should I invest in?
What sector/market/stock should I go invest in?
The answer to this question lies in understanding the basics of supply and demand as well as the direction both variables are heading. Additionally, understanding the background of the investment in question
WHY
Once you have determined the WHAT, you have to back your choice with WHY you should choose this one investment out of all possible investments. This choice must be backed with solid reasons to justify the direction you think the stock is heading.
WHEN
Upon answering WHY the next question investors should ask is WHEN,
In answering when, I believe WHEN is best answered using technical analysis as it provides a basis of expectation
However, industry expects have proven that timing isn't important as the markets in the long run have a history of going up
WHO
This criterion covers who you should pay attention to which can range from the Reserve Bank, financial ministers ,financial consultants of large fund managers; as these guys are the ones who will move and change the market conditions.
I will now try to make an example of this 5W concept in examining what kind of stance to take in regards to BP:
WHAT is the stock in question? What are some of the factors to consider?
BP has experienced a spectacular fall from 60 to 29 in a matter of 2-3 months, providing an opportunity for a value buy, or is it a trap?
WHY has BP lots so much value over 2-3 months?
This is attributable to potential oil revenue lost, and clean up costs, increased financial risk (BP downgrade in credit rating) which makes short fund raising more difficult, increased regulatory costs, and potential contingent liabilities such as
lawsuits
WHY should you consider this stock?
BP has 5bn in Cash Reserves and has committed 1.6 billion in to cleaning up efforts; a company with a huge amount of cash reserves have the solvency to ride through the tough times and recover for the next boom.
BP has a long history and has gone through many busts with each bust making the firm more efficient.
WHEN is the time to buy BP?
This is a matter of risk tolerance,
Historically, it is very tempting to dive into BP given its relative historical value.
However, one has to take into account that the business landscape BP used to operate in has changed and it now has added costs to its operations and it will take sometime until it reaches the $60s again.
WHO
The legislators
An extract from Obama's statement in response to the BP spill mentions 3 important points as to how they will respond:
A plan to legally force BP to set aside funds in an independently administered escrow account to cover claims by businesses and individuals.
Reforms at the Interior Department to improve regulation of offshore oil drilling.
A renewed push for energy legislation that reduces dependence on fossil fuels.
This is an important factor to consider considering how it will change how oil drillers operate.
Conclusion?
BP has 5bn in cash reserves and has used 1.6bn for clean up and may commit more,
we know that BP has the resources to weather this storm, and that oil prices are expected to go up when the global economy eventually starts gaining momentum, so we know that BP would be a safe option long term wise unless there is a new source of energy that can replace petroleum.
Keep a close eye on BP but exercise caution, it won't go bankrupt like Bear sterns, enron and lehman brothers did (or at least i doubt it will) but there is a high possibility of high volatility as traders continually try guessing BP's true value.
I expect this to continue until Bp finally plugs that hole, cleans up the coast and conducts a comprehensive damage assessment